In a two-phase response, 1) assess the current state of wayfinding at the BAC campus, with a focus on the 320 Newbury building, and 2) propose an integrated wayfinding solution which responds to the needs identified in your evaluation. Your solution should be achievable with the technology and fabrication methods available to BAC students. It is the sponsor's intent to commission the winning entrant with production and installation of the system as a prototype to be in place by October 18.
The prototype installation will be assessed over a four week period in October and November. Depending on the outcome, the sponsors may choose to expand the installation, use it as the basis for a future signage and wayfinding system, or remove and discard it. A fabrication budget of $400 should be assumed for the prototype.
The User
BAC Students, as represented by Atelier
BAC Faculty and Staff, as represented by the Heads of the four schools
Facilities and Operations, whose concerns will include cost, ease of application and maintenance
External and Government Relations, whose concerns will include consistency of identity and typography
Assessment Phase
This phase may be completed individually or as a team, and is due September 6 at 5 pm.
Review space plans and site plans, and identify circulation patterns.
Catalog resources: images, signs, architecture, stories, web presence
Write a Brand statement: who is the BAC? Who do we say we are, via signage, logo, etc.? What elements of the current signage and wayfinding support this message? Are some elements sending an inconsistent message?
Identify external precedents.
Write a problem statement.
Deliverables Assessment Phase: Brand Statement, Problem Statement, Eternal Precedents.
Prototype Design Phase
Response may be completed individually or as a team.
Submittals due October 2 at 5 pm.
Based on the Assessment, write a strategy for the wayfinding system.
Develop an Outline list of sign types
Show sign locations, using floor plans and a key or legend.
Deliverables, Prototype Design Phase: Strategy Statement, outline of sign types, scaled graphic depictions of signs showing color; materials list and itemized cost statement.
BAC may use materials in media presentations. The jury reserves the right to withold award of a prize if all entries are deemed insufficient.
